Developmental Process – Reigning Kings

Category: Developmental Process


Two Pack Development

Two Pack Development

When developing the packaging I came up with the idea of selling two big beers together. Allowing the consumer to try a new beer brewed by the company that they haven’t before. These packs would be sold at a lower cost then buying each beer individually to help promote the purchase of the 2 beers. The “Two pack” is something that not many beer companies have experimented with, there are plenty of 6 packs and 4 packs and etc, but...

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