Product Conceptualization – Reigning Kings

Product Conceptualization

Product Conceptualization

The products would revolve around two key items, the crown of a king, and the company’s main logo and character design. The idea would be to present the beer as a royal beverage but not in a totally serious tone. This would be with playful package deigns with a serious beer incased. Selling everything from 6 packs that can be turned into a crown able to physically wear, to a 12 pack that can be converted into a castle with a moat. Also developing new and fresh obscure beer package combinations with the 2 packs. This has made room for the development of beer draft handles as well as packaging for beer related products such as beer nuts, and a bottle opener that will be fastened to the cap of the big beer that we sale.

• Six Pack
• New and innovative two pack combination
• Draft Handle
• Beer Nuts
• Individual Big Beer
• Bottle Opener

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