Above are some sketches and early development and conceptualizing of the six pack. When the development and conceptual process began I was given one thing to really think about, and that was that the packaging be sustainable in some way or form. When presented with this idea I thought long and hard on what people especially a younger demographic would enjoy from beer packaging. It became more and more obvious as I began to sit down and sketch some ideas out.

That idea of course is that when your done drinking all six 6 beers you wear the packaging as a crown. Enjoy some of the sketches for the early conceptual stage.

6 pack packaging idea | sustainable

“The packaging for the 6 pack that a person would purchase in a store would resemble that of a normal six pack box but would have things and graphics to resemble a crown. After all the beer was consumed you would be able to turn the 6-pack box in to a wearable crown. It would have a cheaper elastic strap as well hidden on the underside of the box. Also would have folding points on the side to help assist in turning the rectangular box into a octagon shape to form the crown. When all is done the buyer would be able to put on the crown and wear it around proud signifying that they have consumed the whole six-pack of “Reigning Kings Beer”. The other option would be to empty the package and wear the crown as you consumed the beer. Either way you’re a king.”

–Brandon Sharpe | Designer, Owner